Tag Archives: Design

WE ARE HIRING

We are seeking bright stars to join our New Delhi studio. If you are a creative, intelligent, and sincere lighting design professional with an architectural, interior design, electrical or theater background, we will like to hear from you.

Please email your resume and portfolio of sample work to newdelhi@awalightingdesigners.com. Please make sure you have the required skills & disposition for this job before you send in your resume

WE ARE HIRING

We are seeking bright stars to join our Mumbai studio. If you are a creative, intelligent, and sincere lighting design professional with an architectural, interior design, electrical or theater background, we will like to hear from you.

Please email your resume and portfolio of sample work to mumbai@awalightingdesigners.com. Please make sure you have the required skills & disposition for this job before you send in your resume.

WE ARE HIRING

We are seeking bright stars to join our Mumbai studio. If you are a creative, intelligent, and sincere lighting design professional with an architectural, interior design, electrical or theater background, we will like to hear from you.

Please email your resume and portfolio of sample work to mumbai@awalightingdesigners.com. Please make sure you have the required skills & disposition for this job before you send in your resume.

Elements of Culture

As mentioned before, as the description of culture gets broader, the more accurate it becomes. The definition of culture is therefore better understood when the different variables that define it are studied. In order to get a better resolution on what culture really stands for, it is important to understand the ingredients/ elements that contribute to a culture. Some of these elements include Industrial Design, Graphic Design, Architecture, Climatic Conditions, Philosophy, Technology, Economics, Religion, Literature, Politics, Tradition, Ritual, Custom, Human Biology, Physiological Differences and Natural Resources. Lighting solutions in different cultures carry certain unifying elements, and then there are local variations that may arise due to any of the reasons listed above. To begin by establishing a metaphor for our theory of cultural lighting adaptations, we can take the example of the McDonald’s fast food chain and the many iterations of its standard menu that appear around the world.  While the McDonald’s brand and the connection to its standard American menu is maintained in the style of presentation and with the continuation of certain standard items, regional variations are frequently taken into account in order to make McDonald’s more accessible to cultures with specific dietary requirements and restrictions. 

The signature Big Mac burger, well-known to Americans since 1968, has become a veritable symbol of capitalism, used by The Economist as a gauge of purchasing power parity between currencies in what is termed the ‘Big Mac Index’. A standard Big Mac includes a three-part bun (including the middle ‘club’ bun layer), double beef patties, lettuce, cheese, pickles, onions, and special sauce.  In India, however, you will find the Maharajah Mac, or perhaps a Chicken Tikka Burger, instead.  Since local custom prohibits eating beef, both versions of the Mac here have incorporated lamb or chicken in deference to the local population.  In Pakistan, you would likely find a McChutney Burger, developed using a popular regional type of condiment.  In Japan, a Tsukimi Burger (Moon-Viewing Burger) co-opts the appeal of the yearly autumn tradition of moon-viewing and incorporates a fried egg, which resembles the full moon.  Israel’s McShawarma substitutes the commonly found shaved meat composite for beef patties and is served on local flatbread, rather than a sesame-seed bun.  In some cases, the Mac varies so much that it little resembles the American prototype, but adaptations to the local context make the product more familiar and appropriate, while retaining the brand ‘aura’ of the original.

  • Belgium:   Croque McDo
  • France:   French fries are fried potatoes
  • Hong Kong:  Rice-Fan-Tastic, McRice
  • India:   Maharajah Mac, chicken tikka burger, veg burger (no beef)
  • Israel:   McShawarma, barbecued vs. fried beef patties
  • Japan:   Tsukimi Burger (Moon-Viewing Burger!)
  • Pakistan:  McKofta, McChutney Burger
  • South Korea: McBingsoo (Korean shaved ice)
  • USA:  Super-Sizing

WE ARE HIRING

We are seeking bright stars to join our Mumbai studio. If you are a creative, intelligent, and sincere lighting design professional with an architectural, interior design, electrical or theater background, we will like to hear from you.

Please email your resume and portfolio of sample work to mumbai@awalightingdesigners.com. Please make sure you have the required skills & disposition for this job before you send in your resume.

Light and Dark Adaption

Hermann Grid Illusion

Hermann Grid Illusion

“The eye goes through its involuntary process of responding and adapting to changing brightness values of successive spaces. Sometimes those changes in brightness are severe and occur suddenly, and the eye is forced to adapt accordingly.”

-Lou Michel, ‘Light: The Shape of Space: Designing With Space & Light’

Architecture Spotlight: Abhay Wadhwa

-By Ben Hinson-

Abhay Wadhwa, aka “The Poet of Light” is a very interesting personality in the world of architecture and design. His formative years in the 70s and 80s were spent in India, and if you had told him then that today he would be heading up his own successful architectural lighting firm in New York City, chances are he would not have believed you. But yet here he is, his firm, AWA Lighting Designers firmly established in Brooklyn. And this specialist has certainly made a name for himself: his work has been featured across India, New York City, Dubai, New Jersey, Hong Kong and Saudi Arabia. Check out the below pictures that offer a sample of his achievements to date:

Brigade gateway – bangalore india


Holland tunnel – New Jersey


Nets go @ seoul plaza – south korea

icici bank – india

Trained as an architect, he discovered his passion for lighting design while working part-time at a theater gig during his sophomore year in architecture school. He founded AWA Lighting Designers in 2002, and since then has transformed his startup into a respected global brand. Abhay likes to focus on projects with high design content, projects that are challenging, projects that can make people happier and use lighting to influence moods. His economic approach to lighting design is to be cost effective and energy efficient. His aesthetic approach is a poetic one, that involves enhancing specific focus points and revealing subtle architectural details and rhythms. And his eclectic nature is evident even in conversation. When I spoke with Abhay for this article, we discussed topics ranging from the intricacies of lighting design (lighting levels, lighting litigation, lighting across different cultures) to history, anthropology and economics across Asia, the Caribbean and Europe. He is quite a unique character, and I appreciated that about him. If I was a contractor/builder evaluating an architectural service provider, besides having a Big Picture, intimate understanding of the project, I would also want someone who took into serious consideration the market, cultural and social forces; past and present, at play, and for that Mr. Abhay Wadhwa has my salute. Talking with him was definitely a treat. Be sure to check out his firm, AWA Lighting Designers for more samples of their work. I’ll leave you with the below video of Abhay speaking at the 2015 Professional Lighting Designers Conference. Enjoy.

View the full article here.

Crystallized Light Installation for Melissa Shoes in NYC

crystallized light installation

Dichroic acrylic casts colored light and reflections.

crystallized light installation 1

Rear installation from below.

crystallized light installation 3

Sunlight passes through the installation.

New York city’s multi-disciplinary studio SOFTlab has created an immersive installation to showcase the winter 2015 collection — titled star walker — of shoe company melissa. Located at their store in Manhattan, the structure acts as a kaleidoscopic lantern that creates an otherworldly atmosphere within the shop. The piece is tied to the crystal, which is highly refined yet primitive. they can be found anywhere, yet their ubiquitousness never constrains them to the ordinary.

Click HERE to see more

Article Written by : Nick Brink

Image courtesy of : SOFTlab

Source : Designboom

Solaris Installation Visualizes Brain Waves with Magnetic Liquid

img_1_1439653457_c4ca4238a0b923820dcc509a6f75849b

The magnetically charged fluorescent liquid

img_3_1439653457_eccbc87e4b5ce2fe28308fd9f2a7baf3

The neuro interface emotive epoc headset

The interactive installation by save lab demonstrates a influence field using a permanent magnet on magnetically charged fluorescent liquids. ‘solaris’ is a two phase system that modifies it’s surfaces to the unique transmissions from the human brain. The way it works is, the user wears a neuro sensitive headset, that computes brain activity and sends information to the installation, where its physicalized using magnetic waves. The studio tested the installation on different age groups, and professions. The results confirmed that brain activity and mood reflected the dynamics and characters of the liquids in the sphere.
.

Click HERE to read more

Article Written by : Piotr Boruslawski

Image courtesy of : Save Lab

Source : Designboom

Taking Daylight to the Next Level: How Daylighting Analysis is Changing Design

10DESIGN_Ashjar_Residences_Interior

Ashjar at Al Barari residential project

Until recently, renderings were the architect’s primary tool for understanding daylight in their designs—renderings, and a healthy dose of intuition. But a new generation of daylighting analysis tools, which is emerging alongside a new generation of daylighting metrics, are enabling architects to look at daylight in new ways—with important implications for design.

Business as usual, when it comes to daylight, is to use rules of thumb to design, then use renderings to check the design and communicate the intent. Rendering has fast become an art form: the creation of exquisite, evocative, often atmospheric imagery that communicates the mood, the experience, the visceral feel of the design. This is no accident: daylighting is a magic ingredient in architecture, bringing dynamism to static structure, imbuing buildings with a sense of time, and renderings are a powerful way to capture and communicate these ideas—a necessary complement to the hard line plans and sections that comprise much of the architect’s lexicon. Renderings have expanded our ability to communicate designs. They have also expanded our ability to conceptualize designs—and especially to conceptualize the daylight in our designs.

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Article Written by : Carl S. Sterner

Image courtesy of : 10 DESIGN

Source : Archdaily