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BMW’s Vision for the Future of Luxury

BMW vision future luxury integrates augmented reality heads-up display

BMW vision future luxury integrates augmented reality heads-up display

In early april 2014, BMW invited Designboom to Munich for a sneak peek of the ‘vision future luxury’, a high-tech four-door saloon that foreshadows the company’s forward-looking fusion of exclusivity and innovation. emphasized in the concept is the precisely engineered exterior design with lightweight materials and refined interior craftsmanship, which seamlessly integrates the user interface and driving experience together as a whole.

‘The design of the BMW vision future luxury is the messenger of our philosophy of modern luxury, one in which innovative technologies play a key and vital role,’ explains Karim Habib, head of BMW design. ‘these innovations deliver a new, multifaceted luxury experience that spans intelligent lightweight engineering, innovative interior design and a radically new user interface design.’

The exterior design showcases the advanced study of aerodynamics and innovative lightweight engineering. the coupé style roofline and sloping boot lid, for example, significantly reduces drag. the facade of the BMW vision future luxury includes aerodynamic detailing such as an ‘air breather’ system at the rear of the front wheel arch, a C-pillar with internal air channeling, and openings in the rear apron which vent air from the wheel arches.

‘Innovative technology and modern luxury have always been an important part of BMW’s brand DNA,’ says Adrian Van Hooydonk, senior vice president BMW group design. ‘we use visionary concept vehicles like the BMW vision future luxury to show where we may be going with these themes in the future, and to give us new inspiration and motivation. the BMW vision future luxury – with its innovative technologies and with meticulous precision and quality in every detail – takes our thinking on modern luxury a logical stage further.’

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Written By: Rodrigo Caula

Image © BMW

Source: Designboom

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