Color Mixing and Connotations

ADDITIVE MIXING

  • Mixing colors of light
  • In absence of color the result is black
  • Presence of all three primaries is white

SUBTRACTIVE MIXING

  • Mixing colors pigment / CMYK
  • Absence of color is white
  • Presence of all three primaries is black

Color Mixing

MEANING OF BLACK: DARKNESS
How the color black affects us physically and mentally?

  • Feeling inconspicuous
  • A restful emptiness
  • Mysterious evoking a sense of potential and possibility

Darkness

MEANING OF GRAY: SHADOW
How the color gray affects us physically and mentally?

  • Unsettling
  • Expectant

Stormy Sky

EIGENGRAU (GERMAN: INTRINSIC GRAY)

  • The color seen by the eye in perfect darkness
  • Eigengrau is perceived as lighter than a black object in normal
  • Lighting conditions, because contrast is more important to the
  • Visual system than absolute brightness.

Eigengrau

MEANING OF WHITE : LIGHT
HOW THE COLOR WHITE AFFECTS US MENTALLY AND PHYSICALLY?

  • Aids mental clarity
  • Encourages us to clear clutter or obstacles
  • Evokes purification of thoughts or actions
  • Enables fresh beginnings

Sunrise