What is Culture?

The definition of culture is better understood when the different variables that define it are studied. In order to get a better resolution on what culture really stands for, it is important to understand the ingredients/ elements that contribute to a culture. Some of these elements are listed below:

  • Arts and architecture
  • Technology
  • Economics
  • Religion
  • Literature
  • Politics
  • Tradition and Ritual
  • Human Physiology
  • Context / Climate

Lighting solutions in different cultures carry certain unifying elements, and then there are local variations that may arise due to any of the reasons listed above. We use the McDonald’s metaphor to explain the local variations. The following is a listing of the different McDonald staples internationally:

  • Belgium:  Croque McDo
  • France:  French fries are fried potatoes
  • Hong Kong:  Rice-Fan-Tastic, McRice
  • India:   Maharajah Mac, chicken tikka burger, veg burger (no beef)
  • Israel:   McShawarma, barbecued vs. fried beef patties
  • Japan:   Tsukimi Burger (Moon-Viewing Burger!)
  • Pakistan:  McKofta, McChutney Burger
  • South Korea: McBingsoo (Korean shaved ice)
  • USA:  Super-Sizing