‘Clean the Air. Let the Future Breathe Again’ – Smoke to Illustrate Dangers of Air Pollution

Projection on Smoke

The project helps illustrate how crucial the issue of air pollution is for future generations

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xiao zhu uses factory smoke to illustrate dangers of air pollution

Xiao Zhu is a chinese company dedicated to providing clean air to its citizens. The country sees more than 500,000 die every year from causes related in some way to extreme levels of airborne contaminants. Like most socially conscious businesses, entering better products into the market is often only a small part of a larger equation; true change lies within education and protest. To make an impact, xiao zhu needed to show the people of china how crucial the issue is, and they did so in the most direct means possible.

Click HERE to read more about the project

Article Written by : Nick Brink

GIF & Image courtesy of : Xiao Zhu

Source : Designboom